From generic dealership to a distinct automotive brand
RNR Motors built its name on quality pre-owned vehicles and personal service. Its brand said nothing of the sort. The challenge was to give the business an identity that matched the trust it had already earned, then carry that identity from the forecourt to the screen.
RNR Motors had built its reputation through quality vehicles and personal service. Yet its existing identity blended into a crowded market of dealerships relying on familiar visuals and generic digital templates.
The challenge wasn’t to change what made RNR Motors successful.
It was to make that success visible.
Rebuilding the brand
We started with the mark. The RNR monogram was refined into a clean, line-based symbol that holds its shape on a windscreen decal and scales up to a showroom wall without losing its edge.
Typography
Montserrat
Regular
Aa Bb Cc Ee Ff Gg Hh Ii Jj Kk Ll Mm
Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
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Semibold
Aa Bb Cc Ee Ff Gg Hh Ii Jj Kk Ll Mm
Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1234567890
